Pfizer

 • Conversation leaders engagement

• Butterfly club engagement

• Engagement w/ Clinical trials COE

• Town Hall w/ internal leadership & staff

• Social media campaign w/ plug & play to share pictures

• Media outlet promotion

• Engage Tigerlily Angels w/ Pfizer disparities initiatives

• Engage Maimah in media spotlight activities & as a global ambassador

• Press Release for call to action w/ partners, suppliers, etc.