Skip to content

Sarah Krug

Sarah Krüg 

Sarah Krüg is the is the CEO of CANCER101, a patient advocacy organization whose mission is to help patients and care/support partners navigate the cancer journey and partner with their healthcare team to make informed decisions.  Sarah is also founder of the Health Collaboratory, a global innovation hub that’s build on the foundation of cultivating trust across healthcare, and advancing health equity by amplifying the voices of the patient and care partner in the co-design of the future of healthcare. Through the Patient Shark Tank ®, over 20,000 patients and care partners across disease states have evaluated innovations across the globe, including technology, education, research, and policy.  

Sarah is the author of “A Roadmap to Wellness” with another book to launch in 2021.  She is also a global speaker and recently gave a TEDx talk called “The Patient: Doctor Tango”. She previously held the position of Global Education Director as well as Patient Advocacy Lead at Pfizer. She also established the Global Investigator Initiated Research Program at Pfizer.  Prior to joining Pfizer, Sarah spearheaded the development of Disease Management Clinical Pathways and conducted clinical research at Memorial Sloan- Kettering Cancer Center.